deep lake graphic design specializes in creating communication materials for all of today's complex visual environment. with over thirty-five years of experience within the graphic community, we have worked on logo development for a large electronics firm to the logo and twenty-five year branding of the world's largest chauffeured transportation service. our experience has enabled us to create identities and branding for associations as well as for the local small business entrepreneur. our philosophy is to keep graphic design logical and simple and the client and the public is best served by these project objectives. deep lake graphic design is also fortunate to be able to share this knowledge in a college teaching environment. our work will show you both the diversity and simplicity of what constitutes graphic design. good design is not about winning an award. it is about knowing the needs of the client and sharing it in a straightforward way with the public.